Christenunie Add 2017

This is the official add for the Christenunie, a Dutch Christian political party, for national television, made for the 2017 general elections.

It was made in close cooperation with ChristenUnie leader Gert-Jan Segers. Our message: give a voice to faith.

‘The ChristenUnie stood at the brink of a long, intense campaign period for the national elections. There was a great need for video content, as that would play an important role in the strategy for the campaign. The word ‘documentary’ was mentioned, and the possibilities for ‘a video ad’. As this would be part of the campaign for the national elections, the ChristenUnie was very intent on keeping up her high standard of quality for video content. The ideas and imagination of the people of Living Image, paired with great enthusiasm and disarming honesty, ended up persuading us to go this journey together.

Soon after that Living Image started making nice productions and the feedback on these productions was also getting processed ever faster and better. Trust grew to have Living Image make the national ad for television, which was broadcast 12 times and had about a million views on Facebook. That trust was certainly not put to shame. As the campaign went on, the productions kept improving and each time less feedback was needed to get to the required quality. That is a great compliment for a team with relatively little experience that finds itself working in a campaign for national elections. No idea was too crazy and no effort too much.

All in all it became a very pleasant, nice and educational half year with the crew of Living Image. We will me missing Felix and his crew after such an intense and good cooperation. Fortunately, we stay in touch, and in the future we will for sure continue to work together with Living Image for other video productions.’

Job Douma

Communication Director, ChristenUnie

Project Details

Date: February 2016
Reach: Shown at national television and social media. Estimated reach of 2.5 million.


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